Wong Mun Hoo

Profile

From Creating Images to Developing Visual Storytellers

My journey in photography began in 1995. Over the past 30+ years, I have experienced the industry from different perspectives — as a photographer, studio founder, industry trainer and creative educator.

In 2003, I established hooElse Studio, and in 2011, I began sharing my photography knowledge through training. From 2011 to 2019, I also served as a Sony Alpha trainer for Sony Malaysia. In 2024, I became an accredited HRD Corp trainer.

Today, my focus has shifted from producing photographs for clients to helping others develop the skills and confidence to create their own visual stories.

Through hooElse+, I offer practical photography training and learning experiences for two groups: businesses that want to strengthen their in-house visual content capabilities, and photographers who want to take their craft further.

For businesses, I aim to make photography a practical workplace skill — helping teams communicate more effectively through images while exploring eligible HRD Corp training opportunities.

For photographers, I draw on decades of hands-on experience to help them look beyond camera settings and develop a stronger understanding of light, composition, creative thinking and visual storytelling.

I believe photography is more than taking a good picture. It is about learning to see, think and tell a story.

My mission today is to help more people develop that ability.

Love to ✈️Travel | 🎬watch movies | ♨Hot spring | 📸Photography

Qualifications

2024 : HRDCorp Certified + Accredited Trainer
2014 : BOSIET by OPITO
1998 : PADI Advanced Open Water Diver
1997 : PADI Open Water Diver
1995 : Special foreign student awards@Nippon Photography Institute
1992 : Japanese language Proficiency test, level 1
1991 : Japanese language Proficiency test, level 2
1990 : King Scout Award (Malaysia)

Education

Apr 1993 - Mar 1995 : Nippon Photography Institute, Tokyo
Apr 1991 - Mar 1993 : Wiz Japanese Language school, Tokyo
Jan 1985 - Dec 1990 : Sam Tet Secondary School, Ipoh

Languages

🇲🇾 Bahasa Malaysia | 🇭🇰 Cantonese | 🇬🇧 English | 🇯🇵 Japanese | 🇨🇳 Mandarin

 

Exhibitions

✨ Sanja 人・力・時の記憶
📍 the Wall Gallery @Nippon Photography Institute, Tokyo
    🗓️ 8 May 2026 - 23 May 2026
✨ Hachigao; 8 Japan Graduates Art Exhibition
   📍 The Gallery Isetan KLCC
    🗓️ 14 Aug 1999 - 22 Aug 1999

Trainings

2026 : On-the-field Photo Workshop in Tokyo 2026 (client : Irfigo Malaysia Sdn Bhd)
2026 : Phone Photography Workshop (client : Wezmart Malaysia)
2025 : Teamwork & Communication (client : Nippon Designers School Malaysia College)
2025 : How to enhance your photography all on your phone (client :Lazada Malaysia)
2024 : Photo Workshop On-the-go Tokyo 2024
2022 : Teambuilding for Nippon Designers School Malaysia College
2012 - 2019 : Sony Alpha Trainer for Sony Malaysia
2003 - 2008 : Facilitating in training, leadership program at Asiaworks Training Malaysia
1997 - 1999 : Photography lecturer at PJ College, Malaysia

Major Still Photography Projects

2026 : Lifestyle Photography for Lavix | Exclusive Fitness Club in Malaysia
2025 : Food Photography for Seasion
2023 : Corporate still production for PWC
2022 : PR photo for Evavae (lingerie and swimwear)
2019 : PR photo for Bababoy restaurant
2019 : Private Stitch spring campaign
2018 : PR photo for MediCeram S/B
2018 : PR photo for Nature Foam Industry
2018 : Little Baba Restaurant
2018 : Product photo shoot for Nova health care product
2018 : Private Stitch autumn campaign
2017 : FLP Yomiko Malaysia
2017 : Madcat World S/B Zoo mobile app project
2017 : Philips Lighting Commercial Malaysia S/B
2017 : Cloud 9 Chocolate Packaging
2017 : PR photo for Nature Foam Industry
2016 : PR photo shoot for Pantai hospital group
2016 : PR photo shoot for Klinik Pergigian Fauziah
2016 : CNY Fashion Campaign for Magazine Boutique
2015 : PR Photo shoot for Direct Hair Implantation Malaysia S/B
2015 : Portrait photography tips for Capa Asia (Gakken Plus Co. Ltd, Japan)
2015 : Interior photography for Landmarc International Properties Sdn Bhd
2014 : Bosch showroom in Publika PR shoot
2014 : Interior shots for Prima Development Consultant S/B
2013 : PR images for Canada Place
2013 : Official photographer for Mrs Universe in Aruba (covering Mrs Malaysia)
2013 : Samsung Hari Raya Still photo campaign
2012 : Thai Odyssey rebranding campaign
2012 : Canon "Make Your Story Cinematic" campaign
2011 : Panasonic EcoNation Still photo campaign
2009 : Poney Still photo campaign
2008 : Poney Still photo campaign
2003 : started hooElse Studio

TVC & Movie Productions

2024 : "Bachelor Japan Session 6" reality show
2023 : "Japan Love Catchers" reality show
2019 : AD for Toyota Harrier TV commercial (air in Japan)
2019 : AD for Mitsui Outler, Malaysia TV commercial (air in Japan)
2016 : AD for still photo for Apple inc. shoot in Jinan, China for both China & Japan market
2013 : TV commericial "Vios & Yaris" in Bangkok
2013 : 1st AD for a Japanese TV commercial "GU short jeans in Singapore"
2012 : 1st AD for a Japanese TV commercial "Nissan Cube" in Shanghai
2011 : 2nd AD for a Japanese TV commercial "Suntory Boss" in shanghai
2011: 3rd AD for a Japanese Movie "Second Virgin" produced by NHK
2011 : 3rd AD for Japanese TV Commercial "SMAP x Softbank in Singapore"
2009 : 1st AD for Panasonic Open i-age TVC
2009 : Still Production Team for Suzuki Ritz TVC (for India)
2008 : 1st AD for Toyota Concept Car i-Real (for Tokyo Motor Show)
2008 : Production team for Foma N905i (for Japan)
2005 : Production Team for Toyota Mark X TVC (for Japan)

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